Understanding Gerbner's Cultivation Theory: Key Concepts, Evidence, and Criticisms

This article provides an in-depth analysis of Gerbner's Cultivation Theory, a prominent communication theory that explores the impact of media on individuals' perceptions and attitudes towards the world. The article begins with an introduction to the theory and its origins, followed by an explanation of key concepts and assumptions. Empirical evidence supporting the theory is then presented, along with criticisms and limitations. By the end of this article, readers will have a comprehensive understanding of Gerbner's Cultivation Theory and its relevance in today's media landscape.